My name is Robbie Kröger. I started this mission in late 2017 about capturing the true heart of hunters and hunting. Along the way we realized that nobody had decided to do what we were about to do.
Hunting has had a public relations problem since the advent of smart phones, cell phone cameras, and social media. What everyone sees is someone flying to a far flung destination to capture a trophy. They don’t see the benefits that come from that activity. They don’t see the impacts on people, wildlife, and communities. We needed to do something about that. So I started with myself. I was raised in Johannesburg, South Africa—a place rich in wildlife but short on opportunity. No public lands. No hunting seasons. Hunting was only for the privileged. And I wasn’t one of them.
It wasn’t until I came to the U.S. that I realized what I’d been missing. Here, I had access. Public land. Legal seasons. Freedom. The opportunity to connect with something that had always been essentially in my blood.
I do not take that for granted today. My perspective allows me to understand this.
My hope is that you can begin to see it too.
That’s why I started The Origins Foundation.
To tell the stories the world wasn’t hearing.
Before social media, hunters were storytellers. But the narrative was hijacked—reduced to trophy photos with no context. So I asked:
What if we took the story back?
We started with the heart of the hunter—real people, real reasons, real truth. Today, we tell the story of hunting itself: how it protects habitat, supports communities, and fuels conservation when done right.
Because yes, hunting can be conservation—not always through the act, but through what it enables: jobs, land stewardship, sustainable funding, and local leadership.
Our mission is simple:
To convey the truth about hunting and hunters around the world.
And it’s working. We’ve seen minds change. We’ve heard from strangers in airports, remote villages, and conference halls who say, “You changed how I see hunting.” That’s the power of story.
The Origins Foundation was specifically built to provide you the information so that you are confident to convey your truth when it comes to sustainable use of wildlife, hunting, and why you are a hunter.
Below you can access and download our annual impact reports. Each report is completely hyperlinked to social media, specific pieces of content, and other webpages. Please feel free to peruse and engage in the reports.